Anne Costello
Regional Director, South Asia

Anne is Text 100's Regional Director for South Asia. In this role she is responsible for the success and growth of Text 100's client teams and business operations in Australia and India. In India she is responsible for Text 100, VOX PR (Text 100's sister agency) and the agency's Global Resource Optimisation (GRO) business.

Prior to her current role, Anne lead Text 100's sales and marketing efforts in APAC where she was responsible for attracting new clients and building Text 100's brand and reputation. She was also responsible for Text 100's operations in South Asia and ANZ.

Anne is experienced in traditional and social media relations, branding, corporate and product campaigns, crisis and issues management as well as influencer and employee programmes. She advocates a very results based and audience centric approach to all her campaigns and has lead programmes for business to business and consumer clients including Nokia, Lenovo, IBM, Adobe, Symantec, Microsoft, Coca-Cola, Xbox and FLIP.

Anne has over 18 years' client-side and agency communications experience in Greater China, India, South East Asia, Japan, Australia and Europe. Anne is located in Sydney and has previously lived and worked in the UK and Hong Kong. She has a Bsc (Hons) in Psychology, from the University of Plymouth (UK), a post-graduate diploma in marketing from the Chartered Institute of Marketing (UK) and a post-graduate diploma in Psychology from the Australian College of Applied Psychology. She is a keen Pilates and Yoga practitioner, a dog owner and heavily involved in her local community garden and sustainability group.