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Text 100 Turns a New Page with Lulu.com in the U.S.
Boston, MA, 04/10/2007 — Text 100 Public Relations, a leading global technology public relations firm, today announced that it has been selected as Lulu.com's corporate PR agency of record in the U.S. Lulu.com is one of the largest creative digital marketplaces, and is putting the power of publishing and distributing books and other content into the hands of individuals. Lulu.com has more than one million book titles in its marketplace, with thousands being added each week.
Text 100 won the account following a competitive pitch for Lulu's U.S. public relations business. Text 100 also already works with Lulu in Spain.
"Being chosen as Lulu,com's agency of record illustrates the reputation that Text 100 has built around its digital lifestyle expertise," said Aedhmar Hynes, CEO, Text 100. "Lulu.com is well positioned to help drive the exploding market opportunity for user-generated content. We embark upon this new opportunity with a lot of enthusiasm and look forward to working with Lulu.com to drive programs that highlight its leadership and unique services."
As Lulu.com's corporate PR agency of record, Text 100 will be tasked with driving the company's brand message through a complete corporate and product communications program. Text 100 will drive thought leadership programs for Lulu's CEO, Bob Young, former co-founder and CEO of Red Hat. Text 100 will also be responsible for developing programs targeted towards Lulu's seven key market segments and corporate social responsibility programs.
"We've had the opportunity to work with Text 100 in the past both on U.S. and international projects and have been impressed with the knowledge and approach of the agency's teams," said Gail Jordan, PR manager, Lulu.com. "Text 100 brings together for Lulu.com the right mix of strategy, execution and accountability to carry our brand message forward and help us to drive the growth of our company."
About Text 100
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 30 offices around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. Text 100 is at the cutting edge of emerging media technologies and public relations techniques and, in August 2006, became the first public relations consultancy to establish a presence inside Second Life, a rapidly growing virtual world in which people can interact, create, educate, play, and work in a 3-D environment. For more information about Text 100, please visit www.text100.com.
