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Text 100 North America Scoops Three More Sabre Awards for International, Consumer and Agency Marketing Campaigns
New York, NY, 06/22/2007 — Text 100 Public Relations, a leading global technology public relations agency, has added three more Sabre Awards to the New Media Agency of the Year accolade it received an awards ceremony in New York City on May 11th.
Text 100 won awards for Corporate Media Relations (trade) Campaign of the Year, Consumer Electronics Campaign of the Year and PR Agency Marketing Program of the Year. The Sabre Awards program is managed by The Holmes Report, one of the most influential publications covering the public relations industry.
"There is no greater honor than having our work recognized by our peers and commentators in the PR industry." said Aedhmar Hynes, CEO, Text 100. "They represent a terrific vote of confidence for the phenomenal work our staff does every day and the client relationships that make it all possible."
Text 100's winning campaigns were as follows:
Corporate Media Relations (trade) Campaign of the Year
Text 100 and NXP Semiconductors. With media awareness and favorability dropping
dramatically, the PR team launched a global campaign to bolster visibility around
Philips Semiconductors 'hero' products. The team's efforts were so successful
that within months the company was the talk of the industry again, re-launching
as the independent, vibrant, NXP Semiconductors hot on the heels of the industry's
largest ever private equity buy-out.
Consumer Electronics Campaign of the Year - Text 100 and Sprint
Text
100 implemented a bold and creative strategy, backed by careful market
research, to differentiate Sprint Nextel from its competitors. Campaign results
led to more than 250 pieces of coverage, an increased share of voice in target
publications, milestone sales results and a leadership position in the mobile
entertainment discussion.
PR Agency Marketing Program of the Year - Text 100
Text 100
became the first global PR agency to establish a presence in the Second Life
virtual world in August 2006. The team subsequently created a significant amount
of buzz around this innovation. Text 100 successfully secured more than 60 pieces
of editorial coverage in business, technology and communications publications
in 15 countries. More than 200 blog posts discussed the venture and there have
been almost 80,000 viewings on YouTube of a video of the Text 100 Second Life
office.
About Text 100
Text 100 is a global PR agency serving companies
that use technology for competitive advantage. Built organically from the ground
up, Text 100 uniquely offers the dedication of local agencies and the power
and reach of a global agency, Text 100 represents leading brands in 30 offices
around the world Clients of the company include Fujifilm, IBM, Philips, Cisco,
Sony and Xerox. Named New Media Agency of the Year by The Holmes Report and
winner of PRWeek 's PR Innovation of the Year, Text 100 is at the cutting edge
of emerging media technologies and public relations techniques . In August 2006,
Text 100 became the first public relations consultancy to establish a presence
inside Second Life. For more information about Text 100, please visit www.text100.com.
