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Text 100 is Most Lauded Agency at PRism Award Ceremony for Work with Xerox, ViewSonic and Mio Technology
Rochester, NY, 06/07/2007 — Text 100 Public Relations took home 11 awards - the most to go to one organization - at last night's regional Public Relations Society of America PRism Awards for work done with Xerox Corporation, ViewSonic Corporation and Mio Technology. This included Best of Show honors in the Corporate category for Text 100 and Xerox Corporation for an integrated campaign developed to tell the full story of the Xerox brand, from products to services, in a cohesive manner and in one voice.
Text 100 and Xerox were honored with the following PRism Awards:- Best of Show, Corporate - Xerox Speaks with One Voice
- Best Business-to-Business Communicators - Xerox Weaves Common Thread program
- Best Community Relations Program - Xerox's Let's Say Thanks SM program
- Best Global Communications - Xerox Charts Course to Consistent Communications
- Best Integrated Campaign - Xerox Speaks with One Voice
- Best Media Relations Element - Xerox's Let's Say Thanks Web site launch
- Business-to-Business Communications - Beyond the Box: How Xerox is Moving from Hardware Vendor to Trusted Advisor
- Special Event/Observance - Xerox Launch at U.S. Open
- Best Feature Story Element - Business Week 's Best Products 2006
- Consumer Product or Service Communications Program - Mio Technology Puts GPS at the Top of Santa's List
- New Product/Service Launch - From the iPod to the LCD Screen: ViewSonic Modernizes the Desktop Display
"These awards are a testament of our strong client partnerships which, combined with the efforts of a talented staff, will continue to fuel future success for Text 100 Rochester," said Erin Humphrey, vice president, Text 100. "We look forward to these awards every year as a chance to showcase the great work we do in concert with our clients." The awards come on the heels of recent success at the PRWeek Awards in March, where Text 100 was recognized in eight categories, including a PRWeek Award for PR Innovation of the Year for its work in Second Life. In addition, in May 2007 Text 100 was named as U.S. New Media Agency of the Year by The Holmes Report , for its pioneering work in Second Life, social media, monitoring and measurement. Text 100 is a finalist for two PRSA Silver Anvil Awards at a ceremony next week in New York. The Silver Anvils are widely regarded as the top recognition in the public relations industry, awarded by PRSA on a national level for the very best work in the field.
About Text 100
Text 100 is a global PR agency serving companies
that use technology for competitive advantage. Built organically from the ground
up, Text 100 uniquely offers the dedication of local agencies and the power
and reach of a global agency, Text 100 represents leading brands in 30 offices
around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco,
Sony and Xerox. Named New Media Agency of the Year by The Holmes Report and
winner of PRWeek 's PR Innovation of the Year, Text 100 is at the cutting edge
of emerging media technologies and public relations techniques and, in August
2006, became the first public relations consultancy to establish a presence
inside Second Life. For more information about Text 100, please visit www.text100.com.
