Text 100 Lauded for Public Relations Excellence

Takes Home 11 Awards at Annual Silver Anvil and PRism Ceremonies, including “Best of Show” PRism

Rochester, NY, 06/11/2010 — And the winner is…Text 100 Global Public Relations. Text 100 has flexed its PR muscle recently with strong showings in both national and local public relations competitions.

Last night, Text 100 took home ten awards in the Rochester Public Relations Society of America’s (PRSA) annual PRism awards for its work with Xerox Corporation and IREX Technologies, including “Best of Show” in the corporate category for the launch of the Xerox ColorQube™ 9200 Series solid ink multifunction printer. This on the heels of winning a Silver Anvil award – PRSA’s national award program – for the same program at last week’s national PRSA awards ceremony held in New York.

“The Silver Anvil and multiple PRism awards demonstrate our strong partnerships with our clients, and the variety of ways we help elevate brands with traditional and social media efforts,” said Erin Humphrey, vice president, Text 100. “It’s exciting to have the hard work of the public relations teams receive recognition at both the local and national level.”

The complete list of awards Text 100 won at the Rochester PRisms includes:

• Best of Show, Corporate – How to Make 18-year-old Technology New Again: Xerox Launches its First High Speed Solid Ink Printer (PRism Award)
• Corporate Blogger Campaign – Xerox uses Social Media to Shape the ACS Acquisition Story (PRism Award)
• Corporate Tradeshow – Turning a Dry River Into a Fountain of Youth: Xerox Revitalizes Tradeshow Communications (PRism Award)
• Corporate Business to Business Communications – Turning a Dry River Into a Fountain of Youth: Xerox Revitalizes Tradeshow Communications (PRism Award)
• Corporate Internal Communications – Creating a Lean Six Sigma Advocate out of Every Xerox employee (PRism Award)
• Corporate New Product/Service Launch – How to Make 18-year-old Technology New Again: Xerox Launches its First High Speed Solid Ink Printer (PRism Award)
• Corporate Feature Story – Capturing the Unicorn; Elusive Feature Story Finally Realized (PRism Award)
• Corporate News Release – Social Butterfly - How Xerox Used Social Media Release to Give Old Technology Wings (Award of Excellence)
• Corporate Consumer Product or Services Communications - IREX Technologies Opens a New Chapter in Digital Reading (PRism Award)
• Corporate Media Relations – IREX Technologies Opens a New Chapter in Digital Reading with Top-Tier Media Blitz (PRism Award)

The Silver Anvil Awards are presented annually to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. The Text 100 / Xerox entry was selected from more than 800 entries. Rochester’s PRism Awards recognize complete public relations programs and tactical elements incorporating sound research, planning, execution and evaluation.

About Text 100
Text 100 is a global public relations consultancy with a staff of 500 people and a direct presence in 28 cities worldwide. We work with many of the world’s leading technology, internet and digital lifestyle brands with a client roster that includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal. We are recognized as an innovator in the field of public relations – particularly in the area of social media - and for leading the PR industry in staff development. Our strong culture has been praised around the world over the past two years during which time we have been recognized as the Best Midsize Agency in Asia, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text 100, please visit www.text100.com.

-###-

Media Contact

Please direct all media inquiries to:

Jessica Troskosky
585.697.2610
jessicat@text100.com