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Text 100 elevates campaign innovation through creation of new global leadership role
London, UK, 03/16/2010 — Text 100 is elevating the role of client campaign innovation through the creation of a new Executive Leadership Team role – Director, Campaign Innovation - and Sarah Howe is being promoted to the position.
Sarah, who is based in London, will be accountable for infusing Text 100’s client work with greater innovation globally, driving richer client satisfaction and growing existing clients either geographically or in terms of Practices.
Sarah has more than 20 years of international consulting experience - across corporate, consumer and business audiences - with C-suite clients. She brings to her new role a breadth and depth of experience with many major brands including Microsoft, Nokia, Sony, Dell, Canon, IBM, Skype, SanDisk, Royal & Sun Alliance, NXP and TOTAL, as well as varied work with organizations including the UK Government, One Water and various NGOs and charities.
Sarah has held senior management positions within Next Fifteen Group companies since 1994. Sarah will retain her strategic advisory role on her portfolio of global clients but transition her responsibility for leading the global CSR practice to Text 100’s Global Consultancy Director, Ava Lawler.
Spokespeople quotes:
- Text 100 CEO, Aedhmar Hynes: "Sarah’s breadth of global experience with some of the world’s most innovative brands will help her collaborate with our clients and teams to deliver new ideas and approaches to our campaigns worldwide,“ Hynes said. “We are delighted that we can offer Sarah’s creativity a broader platform to work from."
"At Text 100 we have a strong heritage of innovation and we want to continue to be leading the transformation of the public relations industry through the development of more campaigns that push the boundaries. While other agencies are cautiously assessing resourcing during the economic recovery, Text 100 is making strategic investments to support our vision and people principles. This follows a major revamp of our training and development program and our continual strong focus on the development of our Social Media practice," Hynes said. - Text 100 Director – Campaign Innovation, Sarah Howe: "Public relations is now at such an exciting stage of its evolution as a discipline,” Howe said “Our work is helping companies make a difference to society through CSR campaigns and revolutionizing the way communities communicate through social media. I relish the opportunity to collaborate with our people and clients around the world to challenge existing approaches and explore more opportunities to expand our impact and excite our audiences."
- Sander Arts, Vice President Integrated Marketing and Corporate Communications at NXP commented: "When running truly global marketing campaigns, as we do in partnership with Text 100, it is imperative that you have the right mix of strategy, creativity, business integration and practical, tailored, execution. The quality of the marketing campaign must be excellent on all fronts to truly impact the right audiences in today’s fast-moving, diverse and highly competitive world. Sarah is a perfect fit for this new global leadership role at Text 100 as she proves time and time again that she knows how to architect, and work with dispersed teams to deliver truly innovative campaigns integrating both traditional and social media."
Background information:
SARAH HOWE, TEXT 100 Director, Campaign Innovation
Sarah has 20 years of consultancy experience across a broad range of industry sectors and has been based as a communications consultant in North America and Asia, as well as the UK and Europe. She has worked with the Next Fifteen Communications Group in various senior management roles since 1994. Prior to joining the Group, she worked with IBM and two other leading London PR consultancies. She re-joined Text 100 in April 2007 (from a Next Fifteen sister agency where she was Managing Director) to spear-head the consultancy’s offering in CSR, corporate and consumer communications, as well as to consult with global clients.
During her career, Sarah has advised major international corporations such as IBM, Canon, Sony, Dell, Microsoft, Nokia, Skype, NXP and Xerox at local and international levels. Sarah has broad corporate and consumer advisory skills and has also worked with clients including: The Department for Education & Skills (DfES), The Central Office of Information (COI), TOTAL, More Th>n Business (Royal & Sun Alliance), The Commonwealth Bank, Orange, Whirlpool and One Water (Global Ethics).
Sarah works closely with executive, international client teams and counsels them on broad communications requirements such as brand and crisis communications, corporate communications planning and stakeholder campaigns, messaging and story-lining and CSR. She is a founder member of the Superbrands Corporate Responsibility Advisory Council in the UK.
Sarah became Director, Campaign Innovation in March 2010. In this role she is accountable for infusing Text 100’s client work with greater innovation globally, driving richer client satisfaction and growing existing clients either geographically or in terms of Practices.
Sarah has a First Class Business degree and is married with two daughters.
About Text 100
Text 100 is a global public relations consultancy with a staff of 500 people and a direct presence in 30 cities worldwide. We work with many of the world’s leading technology, internet and digital lifestyle brands with a client roster that includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal. We are recognized as an innovator in the field of public relations – particularly in the emerging area of social media - and for leading the PR industry in staff development. Our strong culture has been praised around the world over the past two years during which time we have been recognized as the Best Midsize Agency in Asia, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text 100, please visit www.text100.com.
Media Contact
Please direct all media inquiries to:
Claire Plasto
+61.2.9956.5733
Claire.plasto@text100.com.au
