Innovation Loves a Crisis

Text 100 introduces new consulting services

Sydney, 05/06/2009 — Text 100 Global Public Relations today announced a new set of organisational leadership consulting services designed to help CXOs communicate effectively during the current turbulent business environment. Combining Text 100’s experience in crisis communications, social media, internal communications and media relations, these new services are intended to manage negative news with minimal risk, build confidence in the future, while at the same time demonstrate return on PR investment (ROI).

The Fortune 500 list saw profits plunge 85 per cent in 2008, the worst in more than 50 years. This, combined with the notable increase in negative news, derived a business need for Text 100’s new set of consulting services.

Text 100’s new consulting services have launched with three initial products, Authentic Leadership Communications, New Era Crisis Communications, and Measurement & Brand Value Optimization.

Authentic Leadership Communications is a product based on Text 100’s Stakeholder Connection Methodology. This methodology is designed to map and connect business leaders both on an emotional and rational level depending on the spokesperson’s personal style and message. The result is a comprehensive consultancy and coaching program to guide CXOs through a transition of leadership communication styles, typically from authority-based top down approaches, to a set of behaviours focused on open, dialogue-based interactions with all stakeholders.

Measurement and Brand Value Optimization is a product that has been developed by Text 100’s research arm, Context Analytics, to create dual models of PR ROI measurement. Firstly “Competitive mindshare mapping at a glance” is a fast and efficient method to track reputation progress on a weekly or monthly basis. The second tool “Brand Value Optimization” is based on Marketing Mix Modelling, to help clients monitor the moving parts that constitute their brand and sell their product. These tools are designed to help determine which levers to pull and when, to have the most impact on their business.

New Era Crisis Communications is a product that combines Text 100’s leadership in social media and its extensive experience in crisis communications. It is designed to help clients authentically communicate negative news in the workplace, using traditional and social media with awareness of the growth of citizen journalism and the accelerated global news cycle.

Video quotes
Ava Lawler, Global Consultancy Director, Text 100 introduces the new consulting services here

Nils Mork-Ulnes from Context Analytics introduces Measurement and Brand Value Optimization here

Jeremy Woolf, Global Peer Media Practice Lead, Text 100 provides insight into New Era Crisis Communications here

"Every marketing dollar must deliver in today’s business environment and this presents a huge opportunity for Public Relations,” said Sander Arts, Vice President & Manager Corporate Communications and Branding at NXP Semiconductors. “PR is agile, responsive and a cost effective piece of the overall marketing mix. It is impressive to see Text 100 quickly respond to business demand and introduce new consultancy services that effectively monitor PR results and demonstrate the return on investment. And with the rise of social media, I also welcome Text 100’s innovative approach to helping its clients manage new era crisis communications.”

“Text 100 continues to evolve and adapt to the industry environment and our client needs,” said Ava Lawler, Global Consultancy Director for Text 100. “Certainly not all Text 100 clients are negatively affected by outside pressures, however we recognise the need to be flexible and the power public relations has when it comes to communicating to target audiences and the value we must demonstrate to optimise our effectiveness.”

About Text 100
Text 100 is a global public relations consultancy with a staff of 500 people and a direct presence in 30 cities worldwide. We work with many of the world’s leading technology, internet and digital lifestyle brands with a client roster that includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal. We are recognised as an innovator in the field of public relations – particularly in the emerging area of social media - and for leading the PR industry in staff development. Our strong culture has been praised around the world over the past two years during which time we have been recognised as the Best Midsize Agency in Asia, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text 100, please visit www.text100.com.

To view this release in Spanish, please click here.

Media Contact

Please direct all media inquiries to:

Claire Plasto
+61.2.9956.5733
Claire.plasto@text100.com.au